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How to Land and Rock a Press Trip
Welcome
Intro - Start here
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Part 1 - How to Position Yourself as a Premium Brand
Crafting Your Mission Statement
Determining Your Strengths
Really Getting to Know the Brand
Becoming Social Media Besties
Brainstorming Your Unique Angle
Creating an Informative Media Kit
THE PITCH!
Calculating Your Rate
Optimizing Your Social Media Profiles
Putting It All Together
Part 2 - Executing a Press Trip and beyond
Following-up When They're Just Not That Into You
Negotiating your Rate
Executing a Press Trip 101
Establishing a Long Term Relationship
Asking for Testimonials
Planning Your Next Trip!
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Following-up When They're Just Not That Into You
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